How Children's Health Foundations Can Secure In-Kind Donations

How Children’s Health Foundations Can Secure In-Kind Donations

Children’s health foundations play a vital role in supporting the well-being and development of children facing medical challenges. These organizations often rely on a variety of resources to fulfill their mission, and in-kind donations represent a powerful avenue to supplement traditional fundraising efforts. Unlike cash gifts, in-kind donations provide tangible goods or services that directly support program delivery, reduce operational costs, and enhance the experience of children and families served.

Securing in-kind donations requires a strategic approach tailored to the unique needs of these organizations. Children’s health foundations benefit immensely from contributions such as medical equipment, toys, and educational tools that improve care environments and patient outcomes. By understanding how to identify, request, and steward these gifts, development professionals can unlock new opportunities to advance their mission.

In this article, we will explore what in-kind donations are, the types most valuable to children’s health foundations, where to find potential donors, and best practices for making the ask. We will also introduce tools that can streamline the process, helping your team maximize impact through smarter fundraising strategies.

Table of Contents

  • What Are In-Kind Donations for Children’s Health Foundations?
  • Types of In-Kind Donations for Children’s Health Foundations
  • Where Children’s Health Foundations Should Look for In-Kind Support
  • How Children’s Health Foundations Should Make the In-Kind Donation Ask
  • Tools and Resources to Help Children’s Health Foundations Get Started

What Are In-Kind Donations for Children’s Health Foundations?

In-kind donations refer to non-cash gifts provided to a nonprofit organization. These can include physical items like equipment, supplies, or products, as well as services such as professional expertise, volunteer time, or event support. Unlike traditional monetary donations, in-kind gifts directly supply the resources needed to operate programs or maintain facilities without requiring the nonprofit to purchase them on its own.

For organizations across all sectors, in-kind donations offer a way to stretch limited budgets and access specialized goods or services that might otherwise be cost-prohibitive. They also foster partnerships with businesses and community members who want to contribute in ways beyond writing checks.

When it comes to children’s health foundations, in-kind donations take on particular significance. These organizations often require specialized medical equipment and supplies to support pediatric care, as well as items that create a welcoming and comforting environment for children and their families. By securing these gifts, Children’s Health Foundations can allocate more financial resources toward direct patient services and innovative programs. In-kind donations thus become a strategic asset that enhances both mission delivery and donor engagement.

How In-Kind Donations Complement Cash Gifts

While cash donations offer flexibility, in-kind gifts provide specificity and immediacy. For example, a donation of pediatric medical monitors from a healthcare technology company directly equips a clinic, whereas cash might be used to purchase such equipment later. Both forms of giving are essential, but in-kind donations often fill critical gaps and reduce procurement timelines.

Moreover, in-kind donations can deepen corporate relationships by aligning a company’s products or services with the nonprofit’s mission. This alignment fosters authentic partnerships that benefit both parties and ultimately improve outcomes for children served.

Types of In-Kind Donations for Children’s Health Foundations

Children’s Health Foundations can benefit from a diverse range of in-kind donations that support their programs and operations. Below are some specific examples that illustrate the breadth and impact of these gifts.

Medical Equipment and Supplies

Donations of pediatric medical equipment, such as monitors, wheelchairs, or specialized beds, are invaluable. These items directly enhance the quality of care and comfort for young patients. Additionally, supplies, including bandages, gloves, and sanitizers, help maintain a safe and hygienic environment, thereby reducing infection risks.

Toys and Games

Providing toys, games, and creative play materials helps children cope with stress and anxiety during medical treatments. Such donations can brighten hospital rooms and create positive distractions that support emotional healing.

Online Learning Tools

Educational software and digital learning platforms enable children to continue their studies while hospitalized or recovering at home. These tools support cognitive development and help maintain a sense of normalcy during challenging times.

Snacks and Nutritional Products

Healthy snacks and nutritional supplements can improve patient well-being and provide significant comfort. These items are especially important for children with dietary restrictions or those undergoing treatments that affect appetite.

Furniture and Facility Supplies

Comfortable furniture for waiting rooms, play areas, and patient rooms enhances the environment and the overall experience for families and staff. Meanwhile, donated cleaning supplies ensure that facilities remain safe and sanitary, which is critical in healthcare settings.

Professional Services and Skilled Volunteer Work

Beyond physical goods, services such as legal advice, marketing support, or transportation can be donated to build organizational capacity. Skilled volunteers can assist with event planning, IT support, or patient engagement initiatives, providing cost-saving benefits and expertise.

Where Children’s Health Foundations Should Look for In-Kind Support

Identifying potential sources of in-kind donations requires a strategic approach. As a result, children’s health foundations should begin by researching companies with corporate social responsibility programs that align with their mission of improving children’s health and well-being. Many businesses prioritize community impact and seek partnerships with nonprofits that reflect their values.

Below is a list of companies known for their in-kind giving programs that align well with the needs of children’s health foundations:

Clorox

Clorox often donates cleaning supplies and disinfectants, which are essential for maintaining sterile environments in healthcare settings. Their support helps children’s health foundations uphold high standards of hygiene and safety.

IKEA

IKEA provides furniture donations that create comfortable, child-friendly spaces in hospitals and clinics. Their products help transform clinical environments into welcoming areas for children and families.

Wayfair

Similarly, Wayfair offers a wide range of furniture and home goods that can be used to furnish patient rooms, waiting areas, and administrative offices. Their donations contribute to a more supportive atmosphere for care delivery.

Gerber

Gerber donates nutritional products and snacks tailored for infants and young children. These donations support the dietary needs of pediatric patients and promote healthy growth during treatment.

Danone

Danone provides specialized nutritional supplements and snacks that cater to children with medical dietary requirements. Their contributions enhance overall patient care and comfort.

Publix

Publix supports nonprofits through food donations, including healthy snacks and meal items. Their community engagement aligns with efforts to nourish children undergoing medical care.

Hasbro

Hasbro donates toys and games that help children cope with hospitalization and medical procedures. Their gifts foster joy and distraction, which are essential for emotional healing.

Build-A-Bear

Build-A-Bear offers stuffed animals and comfort items that provide emotional support to children facing health challenges. These donations create a sense of companionship and security.

Philips Healthcare

Philips Healthcare donates advanced medical equipment and technology that improve diagnostic and treatment capabilities. Their support directly enhances clinical outcomes for pediatric patients.

3M

3M provides medical supplies and safety products that help maintain infection control and patient safety. Their donations are critical to operational excellence in healthcare environments.

How Children’s Health Foundations Should Make the In-Kind Donation Ask

Making a thoughtful and strategic ask for in-kind donations is essential to building lasting partnerships with corporate donors. A well-crafted approach demonstrates professionalism, aligns the nonprofit’s needs with the company’s goals, and makes it easy for businesses to say yes.

Here’s how you can do so:

Start by personalizing outreach efforts. Research the company’s mission, past giving history, and values to tailor your message. Highlight how your organization’s work complements their CSR objectives and community impact priorities.

Clearly articulate what specific items or services you need and explain how these donations will be used to benefit children and families. Providing concrete examples helps donors understand the tangible impact of their support.

Communicate the benefits to the company, such as increased visibility through event recognition, enhanced community goodwill, opportunities for employee engagement, and potential tax incentives. Emphasizing mutual value strengthens the case for partnership.

Offer flexible giving options to accommodate different donor capacities. This might include physical product donations, gift cards, sponsorship of events, or provision of professional services. Flexibility increases the likelihood of securing support.

Finally, make it easy for donors to follow through by providing a detailed wish list, shipping instructions, and a dedicated contact person. Clear communication and responsiveness throughout the process foster trust and encourage repeat giving.

Tools and Resources to Help Children’s Health Foundations Get Started

Leveraging dedicated tools can significantly streamline the process of identifying and securing in-kind donations. Many companies have established donation programs with specific application procedures, but these opportunities are often scattered across multiple platforms and websites, making it difficult to track on your own.

Using a centralized resource saves time and effort by aggregating information about corporate giving programs, eligibility criteria, and application links. This enables children’s health organizations to quickly uncover companies whose CSR initiatives align with their missions.

For example, Double the Donation offers a comprehensive corporate giving program database that includes thousands of verified programs, covering in-kind donations, grants, and workplace giving. This platform empowers nonprofit professionals to identify high-value corporate partners and manage relationships effectively, giving them a competitive edge in securing critical resources.


Wrapping Up & Additional Resources

Securing in-kind donations is a strategic way for children’s health foundations to enhance their programs, reduce costs, and deepen community partnerships. By identifying specific needs, researching aligned corporate donors, and making thoughtful asks, nonprofits can unlock valuable resources that directly benefit children’s health and well-being.

Utilizing tools like Double the Donation’s corporate giving database streamlines the process, saving time and expanding access to high-impact opportunities. Taking these first steps empowers your team to build sustainable in-kind donation strategies that support your mission and amplify your impact.

Maximize Your In-Kind Donation Potential with Double the Donation

Corporate sponsorships and in-kind donations are critical to the success of nonprofit events and programs, but sourcing the right partners can be time-consuming and overwhelming. Double the Donation streamlines the entire process, helping your team find, secure, and manage corporate support with ease.

With our industry-leading corporate giving database, you can quickly identify companies that offer financial sponsorships, in-kind donations, and corporate grants, giving you a data-driven edge in building meaningful partnerships. Raise more with corporate grants and in-kind gifts; get a demo today!

Asking for Employer Info vs. Using Employer Appends: What to Know

Asking for Employer Info vs. Using Appends: What to Know

Employment information is a valuable asset in nonprofit fundraising. It can help identify matching gift opportunities, uncover potential corporate partners, and personalize donor outreach. But how should your organization go about collecting this data? That’s where the question of asking for employer info vs. using appends comes in.

In other words, should you rely on donors to self-report where they work, or use a data append service to fill in the blanks?

Each method has its benefits and limitations, and understanding these differences is crucial for building a strong, complete, and accurate donor database. In this post, we’ll break down what nonprofits should know about both approaches and how to decide which is right for your organization. Specifically, we’ll cover:

Whether you’re just starting to collect employment data or are looking to refine your current approach, this guide will help you weigh your options and make informed decisions about how you do so.

By understanding how to gather and use this information effectively, your nonprofit can unlock new opportunities for engagement, funding, and long-term donor relationships. Let’s dive in!

The value of employer info in nonprofit fundraising

Understanding where your donors work is more than a data point; it’s a strategic advantage. Employer information opens the door to a range of fundraising opportunities that can significantly amplify donor impact and deepen engagement.

After all, tons of companies offer employee-led giving programs. When you know where your supporters work, you can easily determine if they qualify for these programs and configure targeted next steps accordingly.

Here are just a few of the opportunities that employment information can help uncover:

  • Matching Gifts: Many companies match donations their employees make to nonprofits, often doubling or even tripling the original gift. Knowing a donor’s employer helps identify matching gift eligibility and streamline follow-up accordingly.
  • Volunteer Incentives: Some employers offer monetary grants or other incentives in exchange for volunteer hours logged by their employees. Capturing employer info allows you to promote these volunteer programs to the right supporters.
  • Payroll Giving: Payroll giving programs enable employees to donate directly from their paychecks. Identifying where a supporter works enables you to guide them toward these convenient giving options.
  • In-Kind Support and Sponsorships: Employer data can reveal connections to businesses that may offer non-cash support, such as products, services, or corporate sponsorships.
  • Targeted Engagement: With accurate employer information, you can personalize outreach and suggest relevant corporate giving options, maximizing impact for both your organization and your supporters.

In short, employer information helps nonprofits move from one-size-fits-all fundraising to smarter, more strategic engagement. The more you know about where your donors work, the better positioned you are to connect their personal giving to broader opportunities through their employer.

Method #1: Asking for employer info directly

One of the most straightforward and effective ways to gather employment data is to ask donors directly. This method relies on self-reporting, or inviting donors to share their employer information at specific points in their journey with your organization.

What it means:

Asking for employer info directly means including a field in your donation form, event registration, volunteer sign-up, or post-gift follow-up where donors can share where they work. This approach is entirely opt-in and allows you to gather current, self-reported data straight from the source.

Collecting employment information directly from donors

Pros:

  • High Accuracy: Because the data comes directly from the donor, it’s more likely to be correct and up to date. Asking each time an individual engages with your cause reduces the odds of the information going stale, too.
  • Opportunities to Connect Supporters to Next Steps: When you ask donors where they work during or immediately after a donation, it’s easier to connect them to the next opportunity, like submitting a matching gift or volunteer grant request.
  • Gets Individuals Thinking About Eligibility As They Give: The point of donation is often the height of supporter engagement. Requesting employment info at this time gets donors and other supporters thinking about their eligibility as they give, which can even function as a generosity motivator or giving catalyst.

Cons:

  • Gaps in Completion: Donors may skip optional form fields, especially during a streamlined donation or registration process, while others may opt to give offline. This would leave your organization with blank lines in your database, unless you had a backup method in place for collecting this information.

Best practices for success:

  • Make It Optional and Simple: Keep the question brief. For example, consider an additional form field asking “Where do you work?”—and don’t require the information to complete a transaction.
  • Explain the Why: Let donors know why you’re asking by providing context around the form. A simple note like “Your employer may match your gift and increase your impact” encourages participation.
  • Include It Strategically: Add the field to donation forms, confirmation pages, volunteer registrations, and thank-you emails where engagement is already high. It’s easy to do with Double the Donation’s integration options!
  • Follow Up: If the employer field is left blank, consider a polite follow-up email asking for the information and explaining the benefits to both the donor and your mission.
  • Use the Data Promptly: If you collect employer info, make sure it’s tied to direct action, like checking for match eligibility or tracking corporate volunteer hours.

💡 Key Takeaway: Asking for employer information directly can be a highly effective way to gather accurate data and engage donors more deeply. This is especially true when paired with a clear purpose and thoughtful timing.

Asking for Employer Info vs. Using Employer Appends: Getting Started With Double the Donation

Method #2: Utilizing employer appends and employer data enrichment

When donor records lack employment information, a data append can help fill in the blanks at scale. This method uses external databases to match donor records with publicly available or proprietary employment data, giving your organization a broader view of where your supporters work.

What it means:

An employer append essentially involves sending a list of donor names, email addresses, and other identifying details to a trusted data provider. The provider then returns employment information for matched records, typically including company name, industry, and even workplace giving eligibility and next steps. This process can enrich your CRM without requiring any action from the donor.

Collecting donor information through an employer append

Pros:

  • Efficient and Scalable: Append hundreds or thousands of donor records in a single batch, saving time and manual effort while scaling up the information available to you.
  • Fills in Gaps: Even with a robust data-collection strategy, you’re not likely to have employment data for every individual in your supporter base. An employer append is perfect for uncovering employer information in legacy data, unresponsive donors, or those who skip form fields.
  • Revenue-Driving Potential: Appending helps connect supporters to their workplace giving programs quickly, leading to more matching gifts, volunteer grant opportunities, and stronger corporate partnership leads.
  • No Disruption to the Donor Journey: Because this method functions entirely behind the scenes, there’s no negative impact on the donor experience or giving flow.

Cons:

  • Potential for Inaccuracy: Matches are based on probability and third-party sources, which can occasionally return outdated or incorrect data.
  • Cost: Most employer append services charge based on volume or subscription, making it a significant investment you’ll need to plan for.

Best practices for success:

  • Start with Clean Data: Ensure your existing donor records (i.e., names, emails, addresses) are accurate and up to date before submitting them for an append.
  • Use a Trusted Provider: Work with a reputable vendor that specializes in nonprofit employment data and can deliver high-confidence matches.
  • Validate Where Possible: If a donor responds or updates their info later, compare it to appended results and adjust the results accordingly.
  • Combine with Workplace Giving Tools: Integrate your new employment data with matching gift or corporate volunteer software to automatically prompt eligible donors with next steps.
  • Refresh Regularly: Employment changes over time. Consider appending your file annually or semi-annually to keep your data fresh and relevant.

💡 Key Takeaway: Utilizing employer appends allows nonprofits to dramatically expand their understanding of who their donors are without relying solely on self-reported information. When done strategically, it can accelerate your workplace giving efforts and turn hidden data into new revenue opportunities.

Asking for Employer Info vs. Using Employer Appends: Getting Started With Double the Donation

Method #3: Taking a combined approach

The most effective strategy for collecting employment data often isn’t choosing between asking supporters or using appends; it’s combining both. By blending direct collection with employer appends, your nonprofit can build a more complete, accurate, and actionable database while maximizing both reach and reliability.

What it means:

A combined approach involves collecting employer information directly from donors through forms, surveys, and follow-ups, while also running periodic employer appends to fill in the blanks or update existing records. This method leverages the strengths of both strategies and minimizes their individual limitations.

For example, you might collect employer info on your donation forms and then run an append on all records that remain blank, or use appends to verify and enrich self-reported data over time.

Pros:

  • Maximum Coverage: You get the best of both worlds: accurate self-reported data and a broader reach through appends. As your database grows, a combined approach ensures new and existing records remain as up-to-date and complete as possible.
  • Stronger Personalization and Segmentation: With more complete data, you can confidently tailor outreach, identify corporate giving opportunities, and create targeted campaigns.
  • Increased Workplace Giving Revenue: More employment data means more potential matches and grants identified, and more donors ultimately connected to workplace giving programs.

Cons:

  • More Complex to Manage: Running both processes requires careful coordination, particular workflows, and detailed attention to data hygiene.
  • Costs Still Apply: Append services still require a budget, and collecting directly can demand time and resources for training, communication, and follow-up.
  • Duplicate or Conflicting Data: You may encounter discrepancies between self-reported info and appended data, requiring validation and thoughtful resolution.

Best practices for success:

  • Create a Data Workflow: Establish clear processes for collecting, appending, validating, and updating employment information across your database.
  • Segment Your Data: Keep track of how employer data was collected (self-reported vs. appended) and treat each group accordingly when testing campaigns or messaging.
  • Prioritize Data Accuracy: When there’s a conflict, favor donor-reported data unless you have a compelling reason to override it. Always aim to confirm before acting.
  • Use Clear Messaging: When asking for employer info, explain how it helps increase impact (e.g., uncovering matching gifts or volunteer grants) to encourage more donors to participate.
  • Schedule Regular Updates: Use append services on a regular basis to keep your records current, especially as employment status frequently changes.

💡 Key Takeaway: By combining direct collection and employer appends, your nonprofit can establish a smarter, more reliable approach to employment data. It’s a strategy that balances donor engagement with data scale, giving you the tools to increase revenue, deepen relationships, and tap into the full potential of workplace giving.

Integrating employment data into your fundraising strategy

Collecting employment data is only valuable if you use it. That’s why the most effective nonprofits treat this information as a core part of their fundraising strategy.

When integrated thoughtfully, employer information can inform everything from campaign planning to workplace giving outreach and corporate partnership development.

Here’s how to make employment data work for your fundraising goals:

1. Identify and Promote Workplace Giving Opportunities

Once you know where a supporter works, you can check if their employer offers a matching gift, volunteer grant, or payroll giving program. From there, you can use this information to trigger workplace giving marketing efforts: personalize follow-up emails, include employer-specific instructions, and make it easy for donors to complete the process of getting involved, ultimately increasing the impact of every gift.

2. Strengthen Corporate Relationships

If multiple donors or volunteers work for the same company, that can be a natural lead-in for broader partnership opportunities. Use this data to approach businesses for event sponsorships, in-kind donations, team volunteer days, or dedicated workplace giving campaigns, backed by the fact that their employees already support your mission.

3. Enhance Stewardship and Donor Experiences

When you receive third-party disbursements, like matching gifts or volunteer grants, it’s a valuable opportunity to thank donors and reinforce your appreciation. Having employment data on hand allows you to follow up promptly and personally, recognizing both their direct and facilitated support.

Mentioning a donor’s employer in thank-you messages or impact reports (when appropriate) shows you’re paying attention and actively working to maximize their impact. This thoughtful, personalized stewardship builds trust, deepens loyalty, and improves the donor experience over time.

Integrating employment data into your stewardship strategy isn’t about adding complexity. It’s about working smarter with insights you likely already have (or can easily collect). When used well, employer information becomes more than just a database field; it’s a powerful tool to drive engagement, gratitude, and lasting impact.


Wrapping up & additional resources

When it comes to collecting employment data, both methods have value, and often, the best strategy combines them. Here’s what it comes down to: asking for employer info vs. using appends isn’t necessarily an either/or decision. Instead, it’s about understanding how each approach fits into your broader data and fundraising goals.

Directly asking donors provides accurate, relationship-building insights, while employer appends can efficiently fill in gaps and scale your outreach. By leveraging both, your nonprofit can build a more complete picture of your donor base and turn workplace connections into meaningful opportunities for engagement, giving, and growth.

Interested in learning more about how supporter employer information can benefit your organization? Check out these additional resources:

Asking for Employer Info vs. Using Employer Appends: You can do both with Double the Donation!

Payroll Giving FAQ What Fundraisers Want to Know

Payroll Giving FAQ | What Fundraisers Want to Know

Payroll giving is a powerful tool that allows employees to contribute to nonprofit causes directly from their paychecks. This method of giving not only simplifies the donation process for employees but also provides organizations with a steady stream of funding. In this comprehensive payroll giving FAQ, we’ll explore the ins and outs of payroll giving, addressing common questions and concerns that nonprofits may have.

These include:

Payroll giving doesn’t have to be complicated. By unveiling the truths behind these common inquiries, we hope to guide your team through the process of growing your revenue with the programs. Keep in mind that with the right tips and tools, there’s a lot of potential there that you don’t want to overlook.

Ready to get started? Let’s dive in with the basics.

What Is Payroll Giving?

Payroll giving, also known as automatic payroll deductions, is a type of corporate giving program that enables employees to donate a portion of their salary to charitable organizations. This system allows for seamless contributions, making it easier for employees to support causes they care about without the need for manual transactions.

Payroll giving programs illustration

If you’re interested in learning more about payroll giving, we recommend checking out our deep dive into the topic: How to Earn More Payroll Donation Revenue (A Strategy Guide).

How Does Payroll Giving Work?

Payroll giving essentially functions through a partnership between employers, employees, nonprofits, and a Payroll Giving system that connects them.

Let’s take a look at a step-by-step breakdown of how the process actually works:

  1. Employer Sets Up a Scheme: First, an employer needs to register with a Payroll Giving agency. These agencies are approved organisations that handle the distribution of donations to charities. Once registered, the employer can offer the scheme to employees as part of their workplace benefits.
  2. Employee Chooses to Participate: Employees who want to give simply fill out a form—either online or through HR—stating how much they want to donate and which charity (or charities) they want to support. There’s no minimum amount, and donations can be changed or stopped at any time.
  3. Donations Are Deducted Automatically: The donation amount is deducted automatically from the employee’s gross salary, often before tax is calculated. This means the donor gets immediate tax relief, and the charity receives the full benefit.
  4. Payroll Giving Platform Distributes the Funds: The employer sends the collected donations to the Payroll Giving platform, which then distributes the money to the specified charities. This usually happens on a monthly basis, providing charities with a reliable income stream.
  5. Charities Receive the Full Donation: Once the Payroll Giving agency processes the donation, the chosen charities receive the full amount pledged by the employee.

In short, payroll giving is a hassle-free way for donors to support charitable causes with maximum impact and minimum effort—straight from their regular paycheck.

What Are the Benefits of Payroll Giving for Nonprofits?

Payroll giving offers a range of valuable advantages for nonprofits, making it a robust and sustainable fundraising tool.

Here’s how charitable organizations can reap the benefits from this type of giving:

  • Reliable, Regular Income
    One of the biggest advantages is consistency. Donations through payroll giving are deducted each pay cycle, meaning nonprofits receive a steady flow of funds they can count on month after month. This predictability helps with budgeting, planning, and sustaining long-term projects.
  • Low Administration Effort
    Because donations are processed through payroll giving platforms rather than typical donation pages, charities don’t need to manage individual donor transactions or paperwork. This reduces administrative costs and effort, allowing teams to focus more on their mission.
  • No Transaction Fees
    Unlike traditional donation methods, payroll giving typically incurs no transaction fees, meaning the full amount goes directly to the nonprofit.
  • Higher Value Donations
    Payroll Giving often results in higher-value donations compared to one-off gifts. Since the money is deducted automatically and regularly, donors are more likely to commit to giving more over time without feeling the financial pinch.
  • Engaged, Loyal Donor Base
    Payroll donors tend to be more consistent and long-term supporters. Their commitment often translates into deeper engagement, advocacy, and even involvement in other fundraising activities, too.
  • Access to Corporate Support
    Many employers offer matched giving, where they match or boost employees’ donations. This doubles the impact for the nonprofit and can lead to broader philanthropic engagement. Not to mention, having multiple payroll giving donors from the same company can signal to a nonprofit a potential corporate partnership opportunity!

For nonprofits looking to build sustainable revenue streams and deepen relationships with supporters, payroll giving is a smart, efficient, and scalable solution.

How Can Nonprofits Encourage Payroll Giving?

Encouraging Payroll Giving requires a strategic blend of awareness, partnership, and ongoing engagement. While the process is simple for employees, nonprofits need to take active steps to promote the option and make it easy for supporters to get involved. Here’s how:

1. Register as an Eligible Cause

Ensure your nonprofit is listed as an eligible organization within leading payroll giving platforms. This process may involve submitting documentation such as your financial records, proof of 501(c)(3) status, a mission overview, and more.

2. Raise Awareness

Inform your audience about the benefits of payroll giving through newsletters, social media, your website, and beyond. As you begin marketing payroll giving, be sure to highlight how easy it is to participate and the impact their contributions can make.

3. Offer Incentives

Consider providing incentives for employees who participate in payroll giving. This could include recognition in newsletters, exclusive updates on the impact of their donations, or special events for payroll givers.

Take this payroll giving FAQ further: Get Double the Donation's complete guide.

What Are the Tax Implications of Payroll Giving?

One of the standout features of payroll giving is its tax efficiency, making it beneficial not just for the charity but also for the donor. Here’s how the tax implications work:

Payroll giving donations are taken directly from an employee’s gross salary, before income tax is applied. This means the donor pays less tax overall, and the charity receives more of the intended donation upfront. There’s no need for the charity to reclaim tax, because it’s already accounted for in the process.

Additionally, unlike other tax-deductible donations, payroll giving doesn’t require the donor to complete a self-assessment tax return or any forms. The process is seamless, handled by the employer’s payroll department and the payroll giving platform.

What Are Some Common Challenges with Payroll Giving?

While payroll giving offers clear benefits for both donors and charities, it’s not without its challenges. Understanding these hurdles can help nonprofits and employers address them proactively and improve participation.

Here are some of the most common issues organizations may face:

Limited awareness among employees

Many employees may not be aware of their company’s payroll giving program. Nonprofits should work closely with companies to ensure that employees are informed about the opportunity to give.

Lack of promotion by nonprofits

Many nonprofits fail to actively promote payroll giving, either due to limited resources or a focus on other fundraising streams. As a result, supporters aren’t encouraged or reminded to consider giving through their payroll.

Administrative delays

The process involves multiple parties—employers, agencies, and charities—which can sometimes lead to delays in donations being processed and distributed. This may impact cash flow for nonprofits and cause confusion for donors.

Maintaining long-term engagement

Keeping payroll giving donors engaged over time can be challenging, especially since the giving process is automatic. Without regular updates and recognition, donors may feel disconnected from the impact of their support.


Wrapping Up & Next Steps

Payroll giving is a valuable avenue for nonprofits to secure funding and engage with donors. By understanding the mechanics of payroll giving and implementing effective strategies, nonprofits can enhance their fundraising efforts and build lasting relationships with supporters. For more information on payroll giving and how to implement it effectively, explore the additional resources and guides below:

Maximize Your Payroll Giving Potential with Double the Donation

Ready to transform your nonprofit’s approach to payroll giving? Double the Donation’s Payroll Giving Module is your key to unlocking a world of recurring support and corporate giving opportunities. With our comprehensive tools, you can effortlessly identify eligible donors, integrate a user-friendly plugin on your website, and access a wealth of resources to enhance your fundraising strategies.

Don’t miss out on the chance to drive more support and turn employment data into a goldmine of revenue opportunities. Get a demo now to learn how Double the Donation can complete your workplace giving strategy and help you capitalize on payroll giving.

Take this payroll giving FAQ further: Get a demo of Double the Donation.

Is an Employer Append Right for Your Nonprofit How to Know

Is an Employer Append Right for Your Nonprofit? How to Know

If your donor database is missing key employment information, you might be wondering: Is an employer append right for your nonprofit?

Employer appends, or the process of enhancing donor records by filling in employment data, can unlock new opportunities for improved workplace giving efforts, better segmentation, and deepened corporate partnerships. But like any data investment, it’s important to weigh the benefits against your organization’s readiness and goals.

In this post, we’ll walk through the pros, cons, and key inquiries that can help you decide whether this strategy is a smart next step for your fundraising efforts.

Specifically, we invite you to ask yourself (or your team) the following questions:

If you answered “yes” to most (or all) of the above, an employer append might be a strategic next step. Now, let’s take a deeper dive into each key question.

Is an employer append right for your nonprofit? Consider whether you have a high volume of individual gifts.

Do you receive a high volume of individual gifts?

YES: One of the clearest indicators that an employer append might be a wise investment is the volume of individual donations your organization receives. If a significant portion of your fundraising comes from individual donors—especially in the form of small to mid-sized gifts—you likely have untapped potential for employer matching and corporate engagement.

Why does volume matter? Because even if just 20–30% of your individual donors are eligible for matching gifts through their employers, that could represent thousands of dollars in additional revenue you’re currently missing.


NO: By contrast, if your funding is primarily made up of grants, major gifts, or government contracts, an employer append may not deliver the same return. In those cases, employment data may be less relevant to your core fundraising strategy.

So, if you’re regularly processing hundreds or thousands of individual gifts each year, it might be worth it to consider an append. In other words, the higher your individual donor volume, the stronger the case for appending employer data.


Is an employer append right for your nonprofit? Consider whether you have a lot of missing employment data.

Are you missing employment information in your database?

YES: Before you can take advantage of matching gifts or other workplace giving campaigns, you need one essential piece of data: where your supporters work. If your CRM is filled with blank employer fields, that’s a clear sign that an employer append could be beneficial.

Appending employer data helps fill these gaps efficiently, especially for organizations with a large donor base and limited staff capacity. Even if only a portion of your records can be matched, it’s often enough to uncover significant corporate giving potential and segment communications more effectively.


NO: On the other hand, perhaps you collect employer information consistently, whether through your donation forms, volunteer registrations, follow-up emails, or other supporter onboarding efforts⁠—and don’t have many gaps in your donor base. In that case, you may already have a strong foundation in place.

In other words, if the employer field in your database is mostly complete and kept up to date, an employer append may not deliver as much added value. If so, your resources might be better spent on activating the employer data you already have through targeted matching gift outreach or broader workplace giving campaigns.


Is an employer append right for your nonprofit? Consider whether you have a considerable volunteer base.

Does your organization have many volunteers?

YES: Volunteers often give more than just their time—they can also open the door to valuable funding opportunities, especially if you know where they work. If your organization relies heavily on volunteer support but lacks employment information for those individuals, you could be missing out on corporate volunteer grants and Volunteer Time Off (VTO) programs.

After all, many companies offer financial donations in recognition of their employees’ volunteer hours. Others provide paid VTO, encouraging employees to give back during work hours at approved nonprofit partners. But you can’t take advantage of these programs if you don’t know where your volunteers are employed.

An employer append can help fill in those missing details. Plus, it allows you to follow up with volunteers about corporate giving opportunities tied to their time. Even if only a portion of volunteers qualify, the combined value of grants and engagement can make a meaningful impact. If volunteers are a core part of your community, enhancing your data with employer information is a strategic next step.


NO: If your organization doesn’t rely heavily on volunteers—or volunteer engagement makes up a very small portion of your operations—then an employer append for volunteer records may not deliver significant value. In this case, your time and resources might be better spent optimizing donor data or focusing on other segments of your supporter base, such as recurring givers or event participants.

However, if volunteer involvement grows, revisiting this opportunity could unlock new sources of funding and corporate engagement in the future.


Is an employer append right for your nonprofit? Consider whether you have the resources to prioritize workplace giving.

Is your team ready to prioritize workplace giving?

YES: If your team already sees workplace giving as a strategic priority, an employer append can significantly enhance your efforts. However, adding employment data to your records is only valuable if your team has the resources to act on it. That means following up on workplace giving opportunities, running targeted campaigns, and having someone focused on corporate outreach or stewardship.

When workplace giving is embraced organization-wide, you unlock greater ROI and longer-lasting corporate partnerships. If your team is aligned, resourced, and ready to collaborate around workplace giving, an employer append can serve as the catalyst for smarter outreach and greater impact.


NO: If workplace giving hasn’t yet become a focus—or your team lacks the time, tech, or clarity to act on employer data—it may be worth holding off on an employer append until you’re better prepared. Without a clear plan to integrate employment data into your campaigns, stewardship efforts, or corporate outreach, the data may go unused and offer limited returns on your investment.

Instead, consider starting small. Develop a workplace giving strategy, assign ownership of workplace giving-related tasks, and ensure your team is equipped with program knowledge. Keep in mind that prioritizing workplace giving doesn’t need to be difficult, either, especially when your team is equipped with the right tools, as many teams are already stretched thin. Once you’re aligned on prioritizing workplace giving, you’ll be in a stronger position to turn employer data into meaningful results. At that point, an employer append can be a high-impact next step.


Is an employer append right for your nonprofit? Consider whether you have the right tech in place to support one.

Do you have the right tools in place to support your efforts?

YES: If your organization already has strong tech infrastructure, like a modern CRM, mobile-friendly donation forms, and a workplace giving automation platform, you’re in a great position to act on the insights gained from an employer append. These tools allow you to leverage employer data, uncover employee giving eligibility, and send targeted follow-ups based on employment data.

Beyond basic functionality, think about how your tools help connect supporters to their next steps. Is your matching gift tool connected to your giving forms and CRM to enable targeted outreach? Is your corporate volunteering solution integrated with your VMS to provide seamless information and tailored program instructions?

If your systems support those experiences, you’re well-positioned to maximize the value of appended data and drive meaningful action.


NO: If your organization is still working with outdated systems, manual spreadsheets, or donation forms that don’t support employer-related functionality, an employer append might not yield strong results—at least not yet.

Without the right tools to store, track, and act on employment data, much of that insight may go unused. In this case, focus first on upgrading your tech stack. Prioritize a donor management system that allows for custom fields and segmentation. Plus, explore integrations that support matching gifts and workplace giving platforms.

When your tools are ready to handle and act on employer data, you’ll be able to extract real value from an append, boosting engagement, unlocking corporate funding, and streamlining supporter journeys.


Wrapping up & additional employer append resources

Employer appends are a powerful tool for nonprofits looking to deepen donor insights and tap into underutilized corporate giving opportunities. But they aren’t a one-size-fits-all solution. Evaluate your data quality, fundraising strategy, and capacity to act on new information and make a clear, informed decision about whether it’s the right fit.

If you’ve answered “yes” to many of the readiness questions shared above, your organization may be well-positioned to benefit from this next-level data enhancement.

Interested in learning more about employer appends and how your organization can benefit from them? Check out the additional recommended resources below:

Steps to Market Workplace Giving on Your Nonprofit Website

5 Steps to Market Workplace Giving on Your Nonprofit Website

Workplace giving is one of the most overlooked revenue opportunities in nonprofit fundraising—but it doesn’t have to be. Every year, billions of dollars in corporate funds go unclaimed simply because eligible donors are unaware that their employers offer these programs. The good news? Your nonprofit website is one of the most effective tools you have to market workplace giving and help close that gap.

By strategically promoting workplace giving online, you can raise awareness, educate supporters, and make it easy for them to multiply the impact of their donations. Whether you’re new to workplace giving or looking to increase participation, these five steps will show you how to turn your website into a powerful driver of matched gifts, volunteer grants, and payroll giving support:

Marketing workplace giving on a nonprofit website is essential for maximizing contributions and fostering a culture of philanthropy. By effectively communicating the opportunities for workplace giving, organizations can engage supporters and encourage them to participate in these valuable programs.

Let’s get started with our first marketing tip!

Step #1: Add workplace giving to your ‘Ways to Give’ page.

The ‘Ways to Give’ page is often one of the most visited sections of a nonprofit’s website. This makes it a prime location to introduce workplace giving options. By including a dedicated section for workplace or employee giving, organizations can highlight the various ways employees can contribute through their employing companies.

In this section, it’s great to provide a brief overview of what workplace giving entails. This could include information about matching gifts, payroll deductions, and volunteer incentives. Clear and concise language will help potential donors understand how they can participate and the impact their contributions can make.

This page from the Chesapeake Bay Foundation puts those elements into action with its Ways to Give page, demonstrating the various ways employees and companies can get involved with their efforts:

Market workplace giving on your nonprofit website like this example

Additionally, consider using engaging visuals, such as infographics or icons, to illustrate the benefits of workplace giving. This can help capture the attention of visitors and encourage them to explore further.

Step #2: Establish a comprehensive Workplace Giving page on your website.

A mention on your ‘Ways to Give’ page is great⁠—but it’s just the start of an effective promotional strategy. Going a step further, a dedicated Workplace Giving page should serve as a central hub for all information related to workplace giving initiatives. This page will provide detailed explanations of the various programs available, including their operation and the benefits they offer to both employees and nonprofits.

Implementing a section that outlines the different ways employees can contribute—such as through payroll deductions, matching gifts, or volunteer hours—can empower them to choose the method that best suits their preferences and capabilities.

Here’s an example from the Crohn’s & Colitis Foundation, whose Workplace Giving page references key programs such as payroll deductions, matching gifts, volunteer incentives, and more:

Market workplace giving on your nonprofit website like this example

Here are a few other best practices to consider as you build this page:

  • Highlight success stories. For the best results, feature testimonials from donors who have participated in workplace giving programs. Personal stories can resonate with potential contributors and motivate them to get involved. Highlighting the impact of these contributions can also reinforce the importance of workplace giving, as demonstrated in this testimonial blog post from Lehigh University.
  • Make the page easily navigable. Ensure that this page is easy to navigate. Use headings, bullet points, and clear calls to action to guide visitors through the information. Consider adding an FAQ section (like this one from SIL Global) to address common questions and concerns, which can further enhance the user experience.
  • Utilize visuals. Visual aids (like the ones on Save the Children’s Workplace Giving page) can help simplify complex information and make this resource more engaging for visitors. For example, showcasing statistics about the funds raised or the number of lives impacted by the contributions can provide a compelling narrative that encourages participation.

It may also be beneficial to feature stories of the specific projects and activities that benefit from these giving programs. By showcasing missions, goals, and outcomes funded through workplace contributions, you create a deeper connection between the donors and the causes they support. This not only fosters a sense of community but also emphasizes the tangible difference that each contribution makes.

Step #3: Build dedicated pages for Matching Gifts, Volunteer Incentives, and Payroll Giving.

To effectively communicate the specifics of workplace giving, creating dedicated pages for Matching Gifts, Volunteer Incentives, and Payroll Giving is essential. Each resource should focus on one aspect of workplace giving, providing in-depth information and relevant resources, and allowing supporters to focus on the programs that are of most interest to them. Not to mention, this enables teams to market programs individually as well, leading supporters to the most relevant information on a really targeted page on their website.

Top tip: Clone your established Workplace Giving page within your CMS or website builder to create three separate duplicates and get a head start! From there, you can begin editing to adjust the language and content on your Match Page, Volunteers Page, and Payroll Giving Page accordingly.

3.1 Matching Gifts

Many employers offer matching gift programs, where they match donations made by their employees. A dedicated Matching Gifts page should explain how these programs work and why they are beneficial for both the donor and the nonprofit.

Include instructions on how donors can check if their employer participates (such as using an embedded database resource or reaching out to their HR lead). Furthermore, providing links to matching gift forms or resources can streamline the process for donors, making it easier for them to take action.

Take a look at UGA’s matching gift page below, and see how the school really simplifies the process for getting involved with a step-by-step overview and ingrained matching gift plugin tool:

Market workplace giving on your nonprofit website like this example

For the best results, you’ll want to provide your organization’s tax ID number and mailing address on this page, too, as it often assists supporters with the match request process.

3.2 Volunteer Incentives

Volunteer incentive programs encourage employees to volunteer their time by providing incentives such as volunteer grants or donations for every hour volunteered (or offering paid time off specifically for volunteering). Your Volunteer Incentives page should detail how these programs work and the benefits they offer to both volunteers and the nonprofit.

For the best results, provide information on how volunteers can apply for these grants on your behalf (such as using Double the Donation’s volunteer-specific search plugin), making it easy for individuals to understand the process.

Here’s how Pan-Mass Challenge is promoting corporate volunteer incentives on its main volunteer page, making it quick and easy for supporters to check their eligibility for volunteer grants, VTO, and more:

Market workplace giving on your nonprofit website like this example

You might also consider adding a section that outlines the types of volunteer opportunities available. For the best results, you’ll want to include both short-term (hours-long projects) as well as longer-term commitments (such as weekly recurring initiatives) to cater to different interests and schedules. This can help potential volunteers find the right fit for their skills and availability, ultimately increasing participation rates.

3.3 Payroll Giving

Finally, your Payroll Giving page should explain how employees can set up automatic deductions from their paychecks to donate to the nonprofit. This method of giving is convenient for donors and can lead to consistent contributions over time.

Include details on how to enroll in payroll giving programs, as well as the benefits of making donations through payroll deductions. With Double the Donation’s payroll giving plugin tool, you can even provide prospective supporters with a direct access link to their company’s payroll giving platform to get signed up!

Check out how St. Jude Children’s Hospital promotes the payroll giving opportunity below, providing step-by-step instructions on how an individual can get involved⁠, even if their company doesn’t currently offer a program!

Market workplace giving on your nonprofit website like this example

Taking it a few steps further, consider including an FAQ section that addresses common questions about payroll giving, such as how to change donation amounts or what happens if an employee changes jobs. This can help alleviate any concerns potential donors may have and encourage them to take the first step toward making a difference through payroll giving.

Market workplace giving on your website with our corporate giving database.

Step #4: Integrate workplace giving information with your donation form.

Integrating workplace giving information directly into the donation form can significantly enhance an individual’s likelihood of participation. When donors are filling out their information to make a contribution, they should naturally be presented with options related to workplace giving.

Consider adding a simple, optional form field to collect employment data as donors give. When paired with a bit of background regarding the ask (“Enter your employer’s name to uncover workplace giving eligibility”), it’s never been easier to collect the information you need.

Here’s how 50 Mile March promotes matching gifts within the donation form itself, asking donors to search for their employer to discover eligibility for the programs:

Market workplace giving on your nonprofit website like this example

From there, Double the Donation’s giving form integrations also make it easy to place a reminder about workplace giving opportunities on your confirmation screen, allowing donors to access a quick reminder immediately after they submit their gifts.

Check out how Blue Faery markets the opportunity from their donation confirmation screen, too, with an easily accessible company search tool available to drive next steps immediately after giving:

Market workplace giving on your nonprofit website like this example

Step #5: Integrate workplace giving information with your volunteer sign-ups.

Just as with the donation form, integrating workplace giving information into volunteer sign-ups can enhance engagement and participation. When potential volunteers express interest in supporting the organization (such as by signing up or registering for a shift), they should also be made aware of workplace giving options⁠—specifically corporate volunteer incentives.

Here’s how one organization collects employment information from the volunteer registration page, making it easy for supporters to provide an essential piece of the workplace giving engagement puzzle:

Market workplace giving on your nonprofit website like this example

When you collect employment information within sign-ups, you have the ability to provide tailored email follow-ups that inform supporters of their eligibility for workplace volunteer benefits and encourage them to get involved, too.


Wrapping up & additional workplace giving resources

Workplace giving programs are a win-win for donors and nonprofits—supporters amplify their impact, and you unlock funding that’s already waiting to be claimed. By implementing the steps outlined above, your website becomes more than an information hub—it becomes a conversion tool that drives awareness, participation, and revenue.

Don’t leave money on the table. Start with a few simple website updates and grow from there. Over time, consistent visibility and messaging around workplace giving will help you educate donors, segment your audience, and build a more sustainable fundraising pipeline.

Interested in learning more about how to market workplace giving programs for your organization? Check out these additional recommended resources:

Use our appends services to complete your workplace giving donor profiles.

Workplace Giving vs. Payroll Giving What’s the Difference

Workplace Giving vs. Payroll Giving: What’s the Difference?

As nonprofits seek new and sustainable ways to grow donor support, employer-backed giving programs present a powerful opportunity. However, understanding the difference between workplace giving vs. payroll giving is key to making the most of these channels.

While the terms are often used interchangeably, they refer to distinct models of employee giving, each with its own benefits and logistics. In this post, we’ll break down what sets workplace giving apart from payroll giving and how your organization can effectively engage with each to expand your donor base and deepen corporate partnerships.

Specifically, we’ll cover:

By understanding the nuances between these two giving models, your organization can better position itself to connect with engaged donors and align with companies that value social impact. Whether you’re just starting to explore employer-backed giving or looking to enhance your existing efforts, this guide will equip you with the insights and strategies needed to succeed.

Let’s dive in.

What is payroll giving?

Payroll giving is a form of charitable donation in which employees contribute to nonprofits directly from their paychecks, typically on a recurring, pre-tax basis. This method enables donors to contribute regular donations with minimal effort, making it one of the most convenient ways to support a cause over time.

Payroll giving vs. workplace giving illustration

In a payroll giving program, employees choose a nonprofit they’d like to support and specify a donation amount to be automatically deducted from their salary each pay period. These deductions are then processed by the employer or a third-party platform and then disbursed to the nonprofit.

For nonprofits, payroll giving can establish a steady and predictable revenue stream while also deepening long-term donor relationships. Although individual contributions may be modest, their consistency and potential for growth—especially when supported by employer matching programs—can add up significantly over time.

Strategies for increasing payroll donation revenue for nonprofits

What is workplace giving?

Workplace giving, on the other hand, is a broader term that refers to any program or initiative that enables employees to support charitable causes through their employer. Unlike payroll giving, which focuses specifically on paycheck deductions, workplace giving encompasses a wide range of giving opportunities—both financial and non-financial—that are facilitated by the workplace.

These programs can include:

  • Payroll giving/deductions
  • Employer donation matching
  • Volunteer grants or paid Volunteer Time Off
  • Company-sponsored fundraising campaigns
  • Internal charity drives or giving days

Workplace giving vs. payroll giving illustration

Workplace giving is a powerful tool for nonprofit revenue growth, offering a consistent and often underutilized funding stream. By making it easier for employees to support causes they care about, companies create opportunities for nonprofits to tap into recurring donations, matching gifts, and other employer-sponsored contributions.

Participating in workplace giving programs is a smart revenue growth strategy for nonprofits, offering access to new donor networks and a reliable stream of recurring donations. These programs are a gateway to broader corporate giving opportunities—while payroll and matching gifts drive direct funding, they can also open doors to deeper partnerships like event sponsorshipsin-kind donations, and employee volunteer programs. By leveraging workplace giving as an entry point, nonprofits can grow both immediate revenue and long-term corporate support.

Better understand and benefit from workplace vs. payroll giving with Double the Donation's.

How do workplace and payroll giving relate?

Workplace giving and payroll giving are closely connected—so much so that they’re often mentioned in the same breath. That’s because payroll giving is actually one component of the broader workplace giving landscape. In other words, all payroll giving is workplace giving, but not all workplace giving is payroll giving.

Workplace Giving vs. Payroll Giving Venn Diagram

While payroll giving refers specifically to donations made directly from an employee’s paycheck, workplace giving encompasses payroll giving and other forms of support, including employer donation matching, fundraising campaigns, and volunteer incentives.

For nonprofits, understanding this relationship is essential. By recognizing payroll giving as a gateway to broader workplace engagement, organizations can utilize it as a foundation for more meaningful partnerships. For example, if a donor starts with payroll deductions, your nonprofit may later be eligible for employer matching funds or featured in a company-wide giving campaign. These connections help build long-term donor loyalty while expanding your reach within supportive companies.

How do workplace and payroll giving differ?

While workplace giving and payroll giving are closely related (and each incredibly valuable for charitable organizations), the two program types differ in scope, structure, and flexibility. As a result, each offers a unique set of advantages for nonprofits and donors alike.

Here’s what you should know about the programs’ differences:

1. Scope:

Payroll giving is a specific type of workplace giving that involves regular, automatic donations taken directly from an employee’s paycheck. In contrast, workplace giving encompasses a broader umbrella that includes payroll giving, as well as programs such as donation matching, charity drives, fundraising events, volunteer grants, and more.

2. Donation Method:

Payroll giving is facilitated through payroll systems, with donations deducted pre- or post-tax (depending on the location or employer setup). Workplace giving, on the other hand, can involve various forms of giving—financial or time-based—that may not be tied to payroll, such as participating in a company-wide giving day or logging volunteer hours to earn grant dollars.

3. Donor Engagement:

Payroll giving is typically a passive, set-it-and-forget-it method. Once an employee signs up, donations occur automatically on a regular basis. Workplace giving, on the other hand, offers more active engagement opportunities, such as team fundraising challenges or company-hosted volunteer events, creating more touchpoints for deeper donor interaction.

4. Employer Involvement:

Employers typically play a larger role in broader workplace giving programs, offering powerful incentives such as donation matching or volunteer time off. Payroll giving may or may not include employer matching and often functions more independently from wider workplace culture initiatives.

Understanding these differences can help nonprofits tailor their outreach and messaging. While payroll giving provides steady, recurring revenue, broader workplace giving programs open the door to deeper engagement and additional corporate support. Both are valuable, and when used together, they can significantly amplify mission impact.

Strategies for making the most of each

To fully tap into the potential of payroll and workplace giving, nonprofits need more than just enrollment—they need a strategic approach. Here are some key ways to maximize visibility, engagement, and long-term impact through these valuable channels:

Get Listed on Workplace Giving Platforms

Many employers use third-party platforms to manage their giving programs, such as Benevity, Bright Funds, America’s Charities, YourCause, and more. Ensure your nonprofit is registered on these platforms so that employees can easily find and support you through payroll giving and other workplace initiatives.

Interested in a step-by-step breakdown of how your organization can register with leading platforms (including direct links to applications)? Check out this guide to get started.

Collect Employment Information From Supporters

One of the simplest yet most powerful steps your nonprofit can take is to ask supporters where they work. Knowing a donor’s employer opens the door to potential payroll giving, matching gift opportunities, and broader workplace giving programs alike.

You can collect this information through donation forms, newsletter sign-ups, volunteer registrations, or follow-up outreach. Even a single field that asks, “Who is your employer?” can provide valuable insight for future outreach and segmentation.

Then, to fill in the remaining gaps in your database, you could even conduct an employer append with a third-party provider!

Payroll giving vs. workplace giving: collecting employment information for both

Once you have this data, you can:

  • Identify companies with active workplace giving or matching gift programs using a workplace giving database.
  • Tailor communication to highlight relevant giving opportunities tied to that employer.
  • Encourage donors to explore whether their workplace offers payroll giving or match options.
  • Reach out to CSR or HR contacts at those companies to explore potential partnerships.

The more you know about where your donors work, the better positioned you are to unlock corporate support, grow donor engagement, and maximize giving potential through employer-backed programs.

Promote Employer Matching

Many employees are unaware that their company offers donation matching, often in addition to other programs, such as payroll giving. Your team can help bridge that gap by creating or leveraging the right resources—like a matching gift lookup tool, FAQs, or social media content—to encourage donors to check if their gift can be doubled.

Payroll giving vs. workplace giving: getting matching gifts involved

For the best results, highlight this in donation forms, confirmation emails, thank-you pages, and other relevant materials.

Share Clear Impact Stories

Whether donors give through payroll deductions or other company-sponsored campaigns, they want to know their contributions matter. Use newsletters, impact reports, and social media content to demonstrate how workplace and payroll gifts make a difference.

Here’s an example of a matching gift success story shared by Lehigh University:

Workplace giving vs. payroll giving examples

You can even tailor these stories for a corporate audience when possible.

Build Relationships with CSR Teams

Kick off your efforts by establishing partnerships with companies’ corporate social responsibility (CSR) or HR teams. Offer to create co-branded promotional materials, provide speakers, host volunteer opportunities, or collaborate on giving campaigns.

These connections can lead to deeper engagement and additional funding beyond payroll giving alone.

Empower Donors to Advocate Internally

Your existing supporters can be your strongest advocates for new and improved workplace giving programs. When relevant, encourage them to nominate your organization for inclusion in their employer’s giving campaigns or volunteer days or provide a warm introduction to their employer.

You can even provide toolkits or one-pagers that they can share with HR or CSR leaders to help make a strong case for employee-directed philanthropy.

Track and Acknowledge Payroll Donations

Payroll donations can be harder to track than direct gifts, but they’re no less meaningful⁠, and managing them effectively is no less crucial. Therefore, collaborate with platform providers to access donor information (when available) and express gratitude to contributors on a regular basis. After all, personalized acknowledgments help retain and grow long-term support.

By combining thoughtful outreach, strong partnerships, and clear communication, your nonprofit can make payroll and workplace giving a powerful, reliable part of your overall fundraising strategy.


Wrapping up & additional workplace giving resources

When it comes to workplace giving vs. payroll giving, understanding the differences between the two strategies is essential for nonprofits seeking to cultivate sustainable donor support through employer-backed programs. While payroll giving offers a reliable stream of pre-tax donations directly from employees, workplace giving encompasses a broader range of opportunities, including corporate matching, fundraising events, and volunteer engagement.

By understanding how each of these models operates and how they appeal to both employees and companies, your organization can tailor outreach strategies more effectively, foster stronger partnerships with businesses, and ultimately unlock new funding channels to support its mission.

Ready to learn more about workplace giving and beyond? Check out these additional recommended resources:

  • Top Workplace Giving Companies: Leading Employers to Know. Discover which companies are setting the standard in employee giving programs. This resource highlights leading employers that actively support workplace giving, offering inspiration and partnership opportunities for your nonprofit.
  • Free Download: Earning More Payroll Donation Revenue. Learn actionable strategies to increase payroll giving contributions. This guide walks nonprofits through best practices for engaging donors, optimizing visibility in workplace programs, and boosting recurring revenue.
  • Free Download: Guide to Developing a Workplace Giving Plan. Build a clear, effective roadmap for your nonprofit’s workplace giving efforts. This comprehensive guide covers goal setting, outreach tactics, and partnership development to help you launch or strengthen your giving plan.

Maximize Workplace Giving and Payroll Giving Success with Double the Donation

Why and How to Reach Out to Payroll Giving Donors [A Guide]

Why and How to Reach Out to Payroll Giving Donors [A Guide]

Payroll giving is a powerful tool that enables employees to make direct contributions to charitable organizations straight from their paychecks. This method not only simplifies the donation process but also fosters a culture of giving within the workplace. However, organizations not knowing how to reach out to payroll giving donors effectively can be a challenge.

In this guide, we’ll examine the reasons for engaging these donors and offer practical strategies for effective outreach. Specifically, we’ll cover:

By understanding the value of payroll giving and implementing thoughtful outreach strategies, your organization can build stronger relationships with donors and enhance the impact of their contributions.

Whether you’re just getting started or are looking to refine your existing approach, this guide will equip you with the tools you need to engage payroll giving donors meaningfully and sustainably.

The Importance of Engaging Payroll Giving Donors

Engaging payroll giving donors is crucial for several reasons. First and foremost, these donors have already demonstrated a commitment to philanthropy by choosing to donate a portion of their earnings. Understanding their motivations and maintaining their interest can lead to sustained support for your organization.

Benefits of reaching out to payroll giving donors

Building Long-Term Relationships

Establishing a connection with payroll giving donors can lead to long-term relationships that benefit both the donor and the organization. When donors feel appreciated and informed about the impact of their contributions, they’re more likely to continue their support.

Regular communication can help nurture these relationships and keep donors engaged. This can include personalized thank-you messages, updates on projects funded by their donations, and invitations to exclusive events where they can meet others who share their philanthropic interests.

By creating a community around your cause, you foster a sense of belonging that can further strengthen their commitment.

Increasing Donation Amounts

Once a donor is engaged, there is potential for increasing their contribution. By sharing success stories and demonstrating the tangible impact of their donations, organizations can encourage donors to consider increasing their payroll contributions.

This not only benefits the organization but also enhances the donor’s sense of fulfillment and satisfaction. Additionally, implementing tiered giving levels can motivate donors to reach for higher contributions as they see the difference their support makes. Recognizing milestones, such as anniversaries of giving or total contributions, can also provide donors with a sense of achievement and encourage them to elevate their commitment.

Encouraging Peer Influence

Engaged donors can serve as advocates for your organization within their workplaces. When they share their positive experiences with colleagues, it can inspire others to participate in payroll giving. This peer influence can significantly expand your donor base and enhance your overall fundraising efforts.

By fostering a culture of giving within workplaces, organizations can tap into a network of potential donors who may not have otherwise considered payroll giving as an option. This collaborative spirit not only enhances fundraising efforts but also fosters a community of like-minded individuals dedicated to making a positive difference.

Strategies for Reaching Out to Payroll Giving Donors

Reaching out to payroll giving donors can be one of the most effective ways to cultivate sustained support—but it also requires a thoughtful approach. Unlike your typical donors, payroll givers are often engaging with your cause through their employer’s giving program, which means the initial connection may feel more indirect.

To make the most of these relationships, it’s essential to start by identifying who your payroll giving donors are. This information typically comes through third-party payroll gift processing platforms (which you’ll want to register with) that facilitate the donations and share donor data with your organization. By leveraging the insights these platforms provide, your nonprofit can develop tailored strategies to connect, thank, and deepen engagement with this unique group of committed supporters.

Here are some strategies that can help organizations connect with these valuable supporters:

Personalized Communication

Personalization is key when reaching out to payroll giving donors. Tailoring your messages to reflect the donor’s interests and contributions can make them feel valued and appreciated.

Consider using their name in communications and referencing specific projects they’ve chosen to support. This level of attention can foster a deeper connection and encourage continued support. Additionally, incorporating personal anecdotes or testimonials from beneficiaries can further enhance this connection, making the donor feel like an integral part of the organization’s story and mission.

Regular Updates and Impact Reports

Donors appreciate being kept informed about how their contributions are making a difference. Regular updates, such as newsletters or impact reports, can provide insights into the organization’s work and the specific outcomes achieved through payroll giving.

Highlighting success stories and showcasing the beneficiaries of their generosity can reinforce the importance of their support.

Engagement Through Events

Hosting events, whether virtual or in-person, can be an excellent way to engage payroll giving donors. These events can range from informational webinars to appreciation gatherings. Providing donors with opportunities to meet the team, learn more about the organization, and witness the impact of their contributions firsthand can strengthen their connection to the cause.

Additionally, incorporating interactive elements such as Q&A sessions or live demonstrations can enhance the experience, allowing donors to feel more involved and invested in the organization’s mission. Offering exclusive previews of upcoming projects or initiatives during these events can also create excitement and anticipation among donors, motivating them to continue (or even increase) their support.

Broader Workplace Giving Eligibility

Once you’ve identified your payroll giving donors through third-party platforms, a key next step is to educate them about the broader range of workplace giving benefits for which they may be eligible. In fact, many donors remain unaware that their employers also offer matching gift programs, volunteer grants, or other giving options that can further amplify their impact.

Therefore, start by incorporating targeted messaging into your outreach—whether in thank-you emails, newsletters, or donor impact reports. Highlight that, as payroll donors, they may also qualify for matching gifts, where their employer will double (or even triple) their contributions. Similarly, if they volunteer with your organization, they might be able to turn their volunteer hours into financial donations through volunteer incentive programs. But they won’t know about the opportunities if you don’t inform them!

Strategies for increasing payroll donation revenue for nonprofits

Enlisting Technology for Payroll Giving Outreach

In today’s digital age, leveraging technology can significantly enhance outreach efforts to payroll giving donors. With the rapid evolution of tech solutions, organizations have an unprecedented opportunity to connect with their supporters in meaningful ways. Here’s how:

Workplace Giving Software Integration

To maximize the effectiveness of your payroll giving program, integrating workplace giving software can be a game-changer. By gathering employment data and cross-referencing it with the leading workplace giving database, for example, organizations can quickly identify which donors are eligible for payroll giving, matching gifts, volunteer grants, or other corporate giving programs.

Why and How to Reach Out to Payroll Giving Donors with a Workplace Giving Tool

This insight allows nonprofits to take informed next steps, such as reaching out with personalized messaging about workplace giving opportunities or guiding donors through their employer’s specific giving process.

Email Marketing Campaigns

Email marketing remains one of the most effective ways to reach out to donors. By segmenting your email list to target payroll giving donors specifically, organizations can send tailored messages that resonate with this group.

Example of reaching out to payroll giving donors

Regular newsletters, updates, and calls to action can keep donors informed and engaged, fostering a sense of connection and loyalty.

Social Media Engagement

In today’s digital age, social media is a powerful resource for engaging with payroll giving donors. By sharing stories, updates, and testimonials on platforms like Facebook, Twitter, and Instagram, organizations can cultivate a vibrant community of supporters who feel a strong connection to the cause.

Example of reaching out to payroll giving donors

Engaging content, such as behind-the-scenes looks at projects or shout-outs to donors, can encourage sharing and amplify the organization’s message. Moreover, social media provides an avenue for donors to interact with the organization, ask questions, and share their own experiences, fostering a sense of belonging and community among supporters.

Online Surveys and Feedback Forms

Gathering feedback from payroll giving donors can provide valuable insights into their motivations and preferences. Fortunately, online surveys can be an effective tool for understanding donor satisfaction and identifying areas for improvement, which can guide future outreach efforts and help tailor communications to better meet donor needs.

By actively listening to their donors, organizations can foster a culture of transparency and responsiveness that strengthens donor loyalty and commitment.

Learn how to reach out to payroll giving donors with Double the Donation.

Creating a Payroll Giving Recognition Program

Recognizing payroll giving donors for their contributions can significantly enhance engagement. After all, a well-structured recognition program not only shows appreciation but also motivates donors to continue their support.

Donor Appreciation Events

Organizing donor appreciation events can be a powerful way to acknowledge payroll giving donors. These events can celebrate their contributions and provide an opportunity for donors to connect with one another and the organization. Not to mention, recognizing their efforts publicly can reinforce their commitment and encourage continued support.

Why and How to Reach Out to Payroll Giving Donors with Unique Incentives

Incentives and Rewards

Consider implementing a rewards program for payroll giving donors. This could include special perks, such as exclusive updates, merchandise, or invitations to special events. Providing tangible benefits can enhance the donor experience and encourage ongoing contributions.

Spotlight Features

Highlighting individual donors in newsletters or on social media can make them feel valued and appreciated. Meanwhile, sharing their stories and motivations for giving can inspire others and create a sense of community among donors. This recognition not only celebrates their contributions but also encourages others to consider joining the payroll giving program.

Measuring Success + Adjusting Your Payroll Giving Strategies

To ensure that outreach efforts to payroll giving donors are effective, it is essential to measure your success on a regular basis⁠—and to make necessary adjustments. For optimal results, this should involve tracking engagement metrics, donation amounts, donor feedback, and other relevant data.

Setting Clear Goals

Before launching outreach initiatives, organizations should establish clear goals. Whether it’s increasing donor retention rates, boosting donation amounts, or enhancing engagement, having specific objectives can guide your efforts and provide a benchmark for measuring success.

Analyzing Data

Utilizing data analytics tools (such as those provided within your Double the Donation account) can help organizations track the effectiveness of their outreach strategies. By analyzing donor behavior, engagement levels, and feedback, organizations can identify trends and areas for improvement. This data-driven approach can inform future outreach efforts and enhance overall effectiveness.

Adapting Strategies

Outreach strategies should not be static. Instead, regularly reviewing and adapting approaches based on feedback and data analysis can help organizations stay relevant and effective in their outreach efforts. Flexibility and responsiveness to donor needs can significantly enhance engagement and support.


Wrapping Up & Additional Payroll Giving Resources

Reaching out to payroll giving donors is a crucial aspect of building lasting relationships and cultivating a culture of giving. By understanding the importance of engagement, employing effective outreach strategies, and recognizing donor contributions, organizations can enhance their fundraising efforts and create a community of dedicated supporters.

In a world where charitable giving is increasingly important, the role of payroll giving donors cannot be overstated. Ultimately, fostering these relationships can lead to greater impact and a brighter future for the communities served.

Ready to learn more about payroll giving and other corporate philanthropy programs? Check out these additional recommended resources:

Learn how to reach out to payroll giving donors with Double the Donation.

How to Build Payroll Giving Partnerships with Employers

How to Build Payroll Giving Partnerships with Employers

Payroll giving offers nonprofits a powerful way to raise steady, unrestricted funding while deepening connections with supporters. But unlocking this potential isn’t just about signing up for a platform. It’s about building meaningful payroll giving partnerships with employers who are ready to align their values with your cause.

In this post, we’ll show you how to identify, approach, and build lasting payroll giving partnerships that benefit both your mission and your corporate partners. We’ll cover:

If you’re a nonprofit looking to grow through payroll giving, the real game-changer is collaboration. By forming strategic relationships with companies, you not only gain access to entire employee networks but also amplify your impact through matched donations, awareness campaigns, and long-term support.

What is a payroll giving partnership?

Payroll giving partnerships refer to a kind of formal arrangement between a nonprofit organization and an employer that enables the employer’s staff to donate to the nonprofit directly from their wages through payroll deductions. These donations are typically processed through the employer’s payroll system on a regular basis—usually bi-weekly or monthly.

How to build payroll giving partnerships with employers - illustration

This type of partnership involves coordination between the nonprofit and the employer to set up and manage the giving mechanism. It may include technical setup through a workplace giving platform or internal payroll system, as well as agreement on how employees will be informed and how donations will be tracked and transferred.

Compared to one-time donations or event-based fundraising, payroll giving partnerships are structured, ongoing, and often supported by HR or CSR teams within the company. In essence, a payroll giving partnership is the operational framework that allows employees to contribute to a nonprofit directly from their pay—making giving an easy, integrated part of their work life.

Strategies for increasing payroll donation revenue for nonprofits

Why payroll giving partnerships matter

Payroll giving partnerships are more than just a way to collect donations—they’re a strategic avenue for building long-term, mutually beneficial relationships between nonprofits and employers.

Here’s why they matter:

How to build payroll giving partnerships with employers - illustration

Payroll Giving Partnerships Create Reliable, Predictable Funding

One of the biggest challenges for nonprofits is financial unpredictability. Payroll giving helps solve this by providing a steady stream of donations that recur with each pay cycle.

This consistency allows nonprofits to plan ahead, invest in long-term programs, and reduce reliance on one-off fundraising campaigns. Instead of starting from scratch each month, you can count on a foundation of regular support.

Payroll Giving Partnerships Increase Impact

Many employers choose to match their employees’ payroll donations, effectively doubling (or even tripling) the funds going to nonprofits. This not only increases your total fundraising but also motivates employees to give more, knowing their donation will go further.

Payroll Giving Partnerships Deepen Donor Relationships

Payroll giving turns one-time donors into long-term supporters by making giving a habitual part of their lives. This consistency builds stronger emotional connections between donors and your mission, increasing lifetime donor value and long-term commitment. It also provides a valuable opportunity for nonprofits to cultivate and communicate with a dedicated supporter base on an ongoing basis.

Payroll Giving Partnerships Expand Nonprofit Reach

Partnering with employers opens up access to entire communities of potential donors you might not otherwise reach. Employees introduced to your cause through workplace giving often become passionate advocates, spreading awareness among colleagues, family, and friends. These partnerships serve as a bridge to broader visibility, new donor acquisition, and community engagement.

Benefit from payroll giving partnerships and matching gifts with Double the Donation.

5 ways to establish payroll giving partnerships with employers

Building payroll giving partnerships doesn’t have to be complicated—but it does require intention, clarity, and a strategic approach. Whether you’re just getting started or looking to expand your reach, there are proven ways to connect with the right employers and turn conversations into partnerships.

Below are five practical, high-impact strategies your nonprofit can use to establish payroll giving relationships that are built to last.

1. Register with leading payroll giving platforms.

To kickstart a payroll giving partnership, it is crucial to register with established payroll giving platforms. These platforms act as intermediaries, connecting nonprofits with employers who are interested in offering payroll giving programs to their employees. By being part of these networks, organizations can gain visibility and credibility, making it easier to attract potential donors.

Furthermore, many payroll giving platforms provide resources and tools that can help nonprofits streamline their operations. From tracking donations to managing relationships with employers, these platforms can simplify the process and allow organizations to focus on their core mission. Additionally, some platforms offer analytics and reporting features that enable nonprofits to measure the effectiveness of their campaigns, providing valuable insights that inform future strategies.

2. Focus on payroll giving’s value to employers.

When approaching potential employer partners, it’s essential to highlight the benefits of payroll giving for their bottom line. Employers are often looking for ways to enhance their corporate social responsibility and employee engagement initiatives, and payroll giving can be a key component of these efforts.

Emphasizing how payroll giving can improve employee morale, enhance company reputation, and even attract top talent can make a compelling case for partnership. Providing data and case studies that demonstrate the positive impact of payroll giving on employee engagement and retention can further strengthen the argument. Moreover, showcasing how payroll giving aligns with the company’s values and mission can resonate with decision-makers, making them more inclined to support the initiative.

3. Encourage donors to advocate for new programs.

Existing donors can be powerful advocates for expanding or establishing payroll giving partnerships within their workplaces. Encouraging them to share their positive giving experiences with colleagues can help raise awareness and generate interest in the program. This grassroots approach can be particularly effective in fostering a culture of giving within organizations.

Consider creating a toolkit for donors that includes talking points, success stories, and resources they can share with their employers. This can empower them to advocate for payroll giving programs and potentially lead to new partnerships. Additionally, hosting informational sessions or lunch-and-learn events can provide a platform for donors to encourage their peers to get involved, thereby creating a ripple effect of engagement within the workplace.

4. Supply the partner with co-branded marketing materials.

Once a partnership is established, providing co-branded marketing materials can help promote the payroll giving program effectively. These materials can include brochures, posters, and digital assets that highlight the payroll giving opportunity and the impact of employee contributions.

Why? Co-branded materials not only reinforce the partnership but also make it easier for employers to communicate the program to their employees. By providing clear and engaging information, organizations can encourage more employees to participate in payroll giving, ultimately increasing the funds raised for their causes.

5. Go beyond payroll giving.

While payroll giving is a fantastic way to generate support, it can also serve as a springboard for deeper engagement with employers. For example, matching gifts can be viewed as a simple extension of the payroll giving program. However, you may also want to consider offering opportunities for employees to volunteer, participate in fundraising events, or engage in other initiatives that align with the nonprofit’s mission as well.

By expanding the partnership beyond payroll giving, organizations can create a more holistic relationship with employers. This can lead to increased visibility, more substantial financial support, and a stronger commitment to the nonprofit’s cause from both employees and employers alike.


Wrapping up & additional payroll giving resources

Payroll giving partnerships aren’t just about donations—they’re about building a bridge between your mission and the business world.

By proactively reaching out to values-aligned employers, presenting a clear case for partnership, and nurturing those relationships over time, your nonprofit can transform payroll giving into a scalable and sustainable fundraising channel.

Looking to learn more about payroll giving for your nonprofit? Check out these additional recommended resources:

Benefit from payroll giving partnerships and matching gifts with Double the Donation.

Avoid These 5 Employer Appending Mistakes Nonprofits Make

Avoid These 5 Employer Appending Mistakes Nonprofits Make

When it comes to maximizing donor intelligence, employer appending can be a game-changer for nonprofits looking to grow workplace giving revenue. By enriching your database with employment information—such as where your donors work and their eligibility for corporate giving programs—you unlock powerful insights that can drive your corporate giving success. But like any data project, success hinges on more than just good intentions. Many organizations rush into employer appends without the proper planning, only to encounter disappointing results. In this post, we’ll walk you through five common employer appending mistakes nonprofits make during the process—and, more importantly, how to avoid them.

These include:

  1. Starting with unclean or disorganized data
  2. Relying too fully on appends for data collection
  3. Choosing the wrong data appending vendor
  4. Lack of a data integration plan
  5. Not using the insights to power workplace giving programs

Avoiding these pitfalls doesn’t require a massive overhaul—just a more intentional approach. By understanding what can go wrong and planning accordingly, your nonprofit can turn employer appending into a smart, strategic asset.

Let’s dive into the five key mistakes to watch out for—and how to sidestep them for better results.

1. Starting with unclean or disorganized data

One of the most common—and most costly—mistakes nonprofits make when beginning an employer append is skipping the crucial step of data hygiene. If your donor records are riddled with typos, outdated contact info, or missing key fields, even the best appending service will struggle to return accurate or useful results.

Why It Matters:

Employer append vendors match your data against external databases using identifiers like name, address, email, and phone number. If that information is incorrect, inconsistent, or incomplete, the chances of a successful match drop significantly. Worse, it can lead to mismatched records or misleading insights that hinder your fundraising instead of helping it.

How to Avoid This Mistake:

  • Run a data audit before the append. Identify and flag duplicates, missing fields, and formatting inconsistencies.
  • Standardize your inputs. Make sure names are consistently formatted (e.g., “John A. Smith” vs. “Smith, John A.”), addresses follow USPS formatting, and emails are current.
  • Fill in the gaps. Verify and fill in basic information (like mailing address or phone number) before submitting your list for employer appending.
  • Create a clean version of your list. Work with a deduplicated and verified subset of records for the append process, especially if your full database contains outdated or inactive contacts.

Pro Tip: Cleaning up your data upfront not only boosts your match rates but also ensures you’re making decisions based on trustworthy information. By prioritizing clean, organized data from the start, your nonprofit sets the stage for a more successful—and actionable—employer append project.

2. Relying too fully on appends for data collection

Employer appending is a powerful tool—but it shouldn’t be your only strategy for collecting donor employment data. One major mistake nonprofits make is leaning too heavily on appending services to fill in all the gaps without putting systems in place to gather this information directly from supporters.

Why It Matters:

Appending services are only as good as the data they match against—and even the best providers can’t deliver 100% coverage. If your donor file lacks strong identifying information or the donor simply isn’t in the external database, you’ll be left with incomplete results. More importantly, relying solely on third-party sources limits your ability to capture current information directly from your audience and connect them to their workplace giving opportunities faster.

Avoid employer appending mistakes by collecting data through alternative means as well

How to Avoid This Mistake:

  • Add employer fields to your forms. Include optional fields for employer name and job title in donation forms, event registrations, volunteer sign-ups, and membership forms. Be sure to frame this field around discovering someone’s eligibility for a workplace giving program to increase reporting!
  • Use follow-up emails to gather info. After a donation or engagement, send a brief thank-you email with a friendly prompt asking supporters to share where they work so that you can connect them to their company’s matching gift, volunteer grant, or other workplace giving program.
  • Integrate employer info into donor conversations. Major gift officers and stewardship staff can ask about employment during one-on-one outreach, especially when building donor profiles. This helps them discover and communicate workplace giving opportunities back to supporters in real time, especially with the help of a corporate database tool like Double the Donation.

Pro Tip: Make it simple for the supporter to find and enter their company name! If you integrate your donation forms and volunteer management system with Double the Donation, supporters can search directly in our database, finding their employer’s information quickly and easily. That means they can be connected to any matches or grant opportunities in mere seconds!

By building employer data collection into your regular donor engagement, you create a more complete, up-to-date picture of your supporters—one that enhances append efforts and increases the accuracy of your workplace giving strategies.

3. Choosing the wrong data appending vendor

Not all employer appending vendors are created equal—and choosing the wrong one can undermine your data strategy. Some nonprofits make the mistake of selecting a vendor based solely on price or convenience without fully understanding what they’re getting in terms of data quality, match rates, compliance, and the ability to act on the information right away.

Why It Matters:

The vendor you choose determines how accurate, complete, and useful your appended employer data will be. A low-cost provider may rely on outdated or limited data sources, resulting in poor match rates or inaccurate employer information. Worse, vendors that don’t follow data privacy regulations can expose your organization to compliance risks.

How to Avoid This Mistake:

  • Do your homework. Research the vendor’s data sources, match process, and update frequency. Are they using verified, permission-based data? How often is their database refreshed?
  • Ask about match methodology. Some vendors use deterministic matching (precise identifiers), while others rely on probabilistic methods. Knowing the difference helps set realistic expectations about accuracy.
  • Check references and reviews. Ask for client testimonials or case studies from similar nonprofits. Learn how other organizations have used the service—and what kind of results they saw.
  • Clarify deliverables. Make sure you know what fields you’ll receive (e.g., employer name, title, industry, location, and workplace giving eligibility), how the data will be formatted, and how long the process will take.
  • Understand compliance and security standards. Choose a vendor that prioritizes data privacy, follows GDPR/CCPA where applicable, and offers clear terms on how data is handled and stored.

Pro Tip: Ultimately, the right vendor should act as a partner—not just a data provider. By choosing carefully, you ensure that the appended data adds real value to your workplace giving outreach efforts rather than becoming a missed opportunity or an administrative burden.

4. Not using the insights to power workplace giving programs

A surprising number of nonprofits go through the process of appending employer data—only to let those valuable insights sit unused. One of the biggest missed opportunities is failing to leverage employer information to fuel workplace giving programs, such as matching gifts, payroll giving, and corporate volunteer grants.

Why It Matters:

Employer data isn’t just nice to have—with workplace giving opportunities available, it can be a direct revenue driver. Many companies offer donation matching gifts, volunteer grants, and payroll giving programs (along with other forms of charitable support) for employees, but they often go untapped simply because the nonprofit doesn’t know which donors are eligible. If your organization collects employer information but doesn’t connect it to workplace giving outreach, you’re leaving money—and engagement—on the table.

How to Avoid This Mistake:

  • Run a workplace giving eligibility check. Use your appended employer data with a tool like Double the Donation to identify which donors work for companies that offer matching gifts, volunteer grants, payroll giving, and more.
  • Segment your communications. Create targeted outreach campaigns for donors who work at eligible companies. Tailor the messaging to inform them of the opportunity and guide them through the submission process.
  • Update your donation forms, volunteer sign-ups, and thank-you pages. Include prompts like “Does your employer offer matching gifts or volunteer grants?” and an employer search tool so supporters can take action immediately after engaging.
  • Incorporate into stewardship efforts. When thanking a donor, include a reminder about their company’s workplace giving program if you have that information on file.

Avoid employer appending mistakes by using the information to power workplace giving

Pro Tip: Workplace giving isn’t just about revenue—it’s also a great way to deepen donor engagement. When supporters see their employer amplifying their impact, it reinforces their commitment to your cause.

5. Not using the insights to strengthen corporate partnerships

While workplace giving is a valuable use of employer data, many nonprofits miss a second, equally powerful opportunity: using employment insights to build or deepen corporate partnerships. After all, appended employer data doesn’t just tell you where your donors work—it can reveal hidden connections to companies that may be strong candidates for in-kind gifts, event sponsorships, volunteer support, or even grants.

Why It Matters:

Your donor base may already include employees—sometimes even executives—at companies that align well with your mission. But without employment data, you won’t know who these individuals are or how to activate those connections. When nonprofits overlook this insight, they miss a chance to cultivate warm leads and grow high-impact corporate relationships rooted in shared values and personal ties.

How to Avoid This Mistake:

  • Analyze for concentration. Review your appended data to find clusters of donors working at the same company or within the same industry. These insights can reveal companies with an existing culture of giving or a natural connection to your cause.
  • Identify internal champions. Look for donors who may be well-positioned to introduce your organization to their company’s CSR team, philanthropic committee, or leadership. A warm intro often opens more doors than a cold pitch.
  • Personalize your corporate outreach. When reaching out to potential partners, mention your existing donor connections and the shared values that link your missions. This helps your proposal stand out and feel more authentic.
  • Pursue strategic asks. Use employer data to tailor your request—whether it’s an event sponsorship, an in-kind donation, or a volunteer service day—and show how the partnership would benefit both sides.

Pro Tip: Don’t wait for your corporate partnerships team to initiate this process—equip fundraisers and donor relations staff with employer insights so they can help uncover connections and spark new opportunities across departments.


Wrapping Up & Additional Employer Appends Resources

Employer appending can open new doors for workplace giving, but only if it’s done thoughtfully. By avoiding these five common mistakes, you’ll position your organization to make the most of your data investment.

The key is to treat employer appending not as a quick fix but as a strategic tool within your broader workplace and corporate giving efforts. With the right approach, the insights you gain can fuel smarter campaigns, deeper donor relationships, and, ultimately, greater impact.

Ready to learn more about employer appends for nonprofit fundraising? Check out these additional recommended resources:

Do Companies Match Payroll Gifts How It Works + Who Does

Do Companies Match Payroll Gifts? How It Works + Who Does

Tons of generous employees give to causes they care about through their employers’ workplace giving campaigns, but a common question still arises: Do companies match payroll gifts? The short answer is that yes, many do.

Payroll gift matching is an easy way for employees to increase the impact of their donations, often doubling or even tripling the funds received by nonprofits. But in order to reap the combined benefits of these workplace giving programs, it’s important to start with a solid foundation of knowledge.

That’s why, in this post, we’ll explain the following:

By the end, you should have a clear understanding of how payroll gift matching works, which companies offer it, and how to take full advantage—whether you’re an employee looking to amplify your giving or a nonprofit aiming to tap into this powerful source of support.

Let’s dive in and explore how matching payroll gifts can make a bigger impact for causes like yours⁠.

Do companies match payroll gifts?

Many companies do indeed match payroll gifts as part of their broader workplace giving and corporate social responsibility (CSR) programs. Payroll gift matching enables employees to donate a portion of their paycheck directly to a nonprofit, with the employer matching that contribution, often on a dollar-for-dollar basis. This approach makes it easy for employees to give consistently while also significantly increasing the total donation reaching the nonprofit.

While not every company offers payroll matching, it’s increasingly common among businesses that prioritize employee engagement and community impact. These programs may come with specific guidelines—such as donation minimums or eligible nonprofit categories—but they share a common goal: to support causes employees care about and encourage year-round giving.

How matching gifts work with payroll donations

Matching gifts and payroll donations often go hand in hand, creating a seamless and impactful way for employees to give more to the causes they care about. Here’s how the process typically works, step by step:

  1. Employee Enrolls in Payroll Giving. The process begins when an employee signs up for their employer’s workplace giving program, often through an internal HR portal or a third-party giving platform. They choose a nonprofit and specify a donation amount to be deducted directly from their paycheck, either as a one-time gift or a recurring contribution.
  2. Donation Is Automatically Deducted. Once enrolled, the donation is automatically deducted from the employee’s paycheck, typically on a pre-tax basis. This makes giving simple, predictable, and budget-friendly, encouraging consistent support for nonprofits throughout the year.
  3. Employer Matches the Donation. If the company offers a payroll gift matching program, they’ll contribute an additional amount, typically matching the employee’s donation dollar for dollar⁠—though some companies may offer a higher or lower match ratio. The match may be made on a monthly, quarterly, or annual basis, depending on the company’s policies.
  4. Funds Are Distributed to the Nonprofit. Both the employee’s payroll deduction and the employer’s matching contribution are sent to the designated nonprofit. This may be done directly or via a third-party administrator that processes and distributes the funds.
  5. Donor and Nonprofit Receive Confirmation. Employees usually receive confirmation of their donations and matched gifts for their records. Nonprofits may also receive donor details (if shared) along with the matched funds, allowing them to acknowledge the support and build stronger relationships.

Do companies match payroll donations? Yes!

Here are a few additional considerations to note:

  • Eligibility matters. Not all nonprofits qualify under every company’s matching policy. Most employers will match gifts to 501(c)(3) organizations, but some exclude religious or political causes or narrow their program criteria to include only a particular type of cause.
  • There are usually caps. Companies often set annual limits on how much they’ll match per employee, with maximums landing anywhere from $500 to $10,000 or more. Once that maximum amount is reached, the employee can keep making payroll donations, but they may not be matched again until the following year.
  • Employees may need to opt in. Some programs require employees to request a match or verify their donation, even if it was made via payroll. Don’t skip this step, or else incoming matchable gifts are likely to slip through the cracks!

When your supporters enroll in payroll donation programs and get their gifts matched, you’ll find that you can efficiently boost funding for your cause. Combining the two programs streamlines giving for employees while delivering steady, reliable funding for nonprofits⁠—all with minimal administrative burden.

Increase payroll donations and matching gifts with Double the Donation.

12 Leading companies that match payroll gifts

Now that you understand how payroll gift matching works, you might be wondering which companies actually offer these programs. While not every employer participates, many well-known organizations are leading the way by making it easy for employees to give back—and amplifying those efforts through generous match policies.

Below, we’ve highlighted 12 standout companies that match payroll donations, along with key details about how their programs work.

Microsoft is an example of a top company that matches payroll gifts.

1. Microsoft

As a global leader in the technology sector, Microsoft employs approximately 220,000 people worldwide and is headquartered in Redmond, Washington. The company is renowned for its robust philanthropic culture centered around its Employee Giving Program.

Through this program, Microsoft encourages employees to make recurring donations to eligible nonprofits directly from their paychecks. Then, to double the impact, the company matches these contributions dollar for dollar, up to $15,000 per employee annually. This seamless integration of payroll giving and matching gifts empowers employees to support their communities efficiently and meaningfully.

Learn more about Microsoft’s corporate giving programs here.

Pfizer is an example of a top company that matches payroll gifts.

2. Pfizer

Pfizer, a pharmaceutical giant based in New York City, employs around 83,000 people worldwide. The company’s philanthropic programs reflect its healthcare mission, with a strong emphasis on making charitable giving accessible and impactful.

Through Pfizer’s Giving Station, employees can donate via payroll deductions and have their gifts matched up to $5,000 annually. The combination of automatic payroll giving and matching contributions makes it easy for employees to give consistently while significantly increasing the nonprofit’s impact.

Learn more about Pfizer’s corporate giving programs here.

Apple is an example of a top company that matches payroll gifts.

3. Apple

With headquarters in Cupertino, California, Apple is a technology powerhouse employing over 160,000 people. Apple’s Giving program includes both payroll giving and matching gifts, where employee donations are matched dollar for dollar up to $10,000 annually.

The company has made it easy for employees to regularly support causes of their choice, and Apple’s match applies whether the donation is made through payroll or another method, making it a truly inclusive program that maximizes employee impact.

Learn more about Apple’s corporate giving programs here.

Google is an example of a top company that matches payroll gifts.

4. Google

Google, under its parent company Alphabet Inc., is a dominant name in the internet and software industry. Headquartered in Mountain View, California, Google employs about 180,000 people globally.

The company encourages giving through its Google Giving program, offering employees the option to make recurring donations via payroll deductions, which are matched dollar for dollar up to $10,000 annually. This unified structure allows Googlers to support global and local nonprofits with sustained, matched contributions throughout the year.

Learn more about Google’s corporate giving programs here.

Intel is an example of a top company that matches payroll gifts.

5. Intel

Intel, a leading semiconductor and technology company based in Santa Clara, California, employs approximately 120,000 people. The company’s philanthropic infrastructure includes an integrated payroll giving option and a 1:1 matching gift program with a cap of $10,000 per employee each year.

Intel also promotes volunteering, offering match dollars for hours served. By making payroll giving and matching both accessible and generous, Intel encourages employees to be actively involved in community support.

Learn more about Intel’s corporate giving programs here.

AbbVie is a top example of a company that matches payroll gifts.

6. AbbVie

AbbVie, headquartered in North Chicago, Illinois, was founded in 2013 as a spin-off from Abbott Laboratories and employs approximately 50,000 people worldwide.

The company supports charitable engagement through a matching gift program that matches employee donations to eligible nonprofit organizations at a 1:1 ratio, up to $5,000 annually. AbbVie’s program encourages giving across various causes, including education, health, and human services. Employees also have the option to contribute through payroll deductions, allowing them to support charitable organizations on an ongoing basis directly from their paychecks.

Learn more about AbbVie’s corporate giving programs here.

HPE is a top example of a company that matches payroll gifts.

7. Hewlett Packard Enterprise

Hewlett Packard Enterprise (HPE), based in Houston, Texas, was formed in 2015 following the split of Hewlett-Packard into two separate entities. HPE currently employs around 60,000 people globally and actively fosters a culture of corporate citizenship.

Through its matching gift program, HPE matches employee donations to eligible nonprofits, often on a dollar-for-dollar basis. The company also promotes payroll giving by enabling employees to contribute directly from their paychecks to qualified organizations, making it convenient to support causes they care about year-round.

Learn more about HPE’s corporate giving programs here.

Nike is a top company with payroll giving that matches gifts.

8. Nike

Founded in 1964 as Blue Ribbon Sports and headquartered in Beaverton, Oregon, Nike, Inc. is a global leader in athletic apparel and footwear, employing over 83,000 people worldwide. Nike demonstrates a strong commitment to social responsibility through its employee giving programs.</p>

Specifically, the company offers a matching gift program that typically matches donations to eligible nonprofits at a 1:1 ratio. Nike also supports payroll giving, allowing employees to make regular, automated contributions to charitable organizations, further amplifying their philanthropic impact.

Learn more about Nike’s corporate giving programs here.

Adobe is a top company with payroll giving that matches gifts.

9. Adobe

Adobe, founded in 1982 and headquartered in San Jose, California, is a leading software company with more than 30,000 employees globally.

Adobe’s social impact initiatives include a robust matching gift program, in which the company matches donations made by employees to qualifying nonprofits, up to $10,000 each year. The company also facilitates payroll giving, making it easy for employees to support causes they’re passionate about through automatic paycheck deductions.

Learn more about Adobe’s corporate giving programs here.

Visa is a top example of a company that matches payroll gifts.

10. Visa Inc.

Visa Inc., a global leader in digital payments, was founded in 1958 and is headquartered in Foster City, California. The company employs over 26,000 people worldwide and places a strong emphasis on giving back.

As such, Visa’s matching gift program allows employees to double their charitable contributions by matching donations to eligible nonprofits. Additionally, Visa supports payroll giving by offering employees the opportunity to donate a portion of their paychecks to vetted charitable organizations⁠—and then matching them⁠—thus reinforcing its commitment to social impact and community involvement.

Learn more about Visa’s corporate giving programs here.

Macy's is a top example of a company that matches payroll gifts.

11. Macy’s

Macy’s, one of the most iconic department store chains in the United States, was founded in 1858 and is headquartered in New York City. The company employs over 80,000 people across its stores, corporate offices, and distribution centers.

Macy’s supports employee philanthropy through a matching gift program that matches contributions to a wide range of nonprofit organizations. The company also promotes payroll giving, enabling employees to make regular charitable donations directly from their paychecks.

Learn more about Macy’s corporate giving programs here.

T-Mobile is a top example of a company that matches payroll gifts.

12. T-Mobile

T-Mobile, headquartered in Bellevue, Washington, is a major U.S. wireless network operator with more than 70,000 employees. Founded in its current form in 2001, T-Mobile places a high value on social responsibility and employee engagement.

The company offers a matching gift program that amplifies employee contributions to eligible nonprofits. T-Mobile also facilitates payroll giving, allowing employees to donate easily and consistently through automated payroll deductions.

Learn more about T-Mobile’s corporate giving programs here.

Strategies for increasing payroll donation revenue for nonprofits


Wrapping up & additional payroll giving resources

Matching payroll gifts is a powerful yet often underutilized way to amplify charitable giving. However, the full potential of these programs are hardly realized, largely due to a lack of awareness surrounding the opportunities.

When combined, matching gifts and payroll giving can go together well, offering a significant impact for organizations like yours. Don’t let these contributions fall by the wayside!

Looking to learn more about payroll giving for nonprofits like yours? Check out these additional recommended resources:

Increase payroll donations and matching gifts with Double the Donation.